Mr. Hazem El-Senoussi“Marketing”

Hazem El-Senoussi completed his business administration studies from IESE Business School University of Navarra, Spain in cooperation with Nile University and obtained his EMBA in 2009. Hazem is an accomplished senior executive who brings exceptional commercial and operational skills. Through his 18+ years of experience in the field of Marketing and Sales in MagnaBlitz, Mortimer Harvey and Vodafone Egypt, he was able to build successful winning teams across different functional areas and lead them to deliver exceptional results. During his role as Managing Director for MagnaBlitz and Mortimer Harvey, he was able to build the two businesses from scratch and deliver Marketing and Sales services to numerous businesses locally and regionally while attracting the best talents and building one of the best working environment and cultures. Moreover, during his role in consumer sales & market development he strongly contributed to transforming Vodafone Egypt from the second player to the first player in both revenue and customer numbers.

Hazem has the ability to utilize customer-centred creativity with insightful analytic and strategic skills. He is respected as a talented leader and changeagent that inspires and develops people and teams. He brings an extraordinarily rich business perspective that has experience within many functions. Functional experience includes channel marketing, sales, customer experience, strategy, engineering, IT, operations, and business development. He masters managing multinational operations in both hands-on and challenging situations and has strong passion to growing companies top and bottom line.

Scope of Work

• Study company profile and operations to understand its marketing needs.
• Advise on branding, positioning, communications and other marketing issues.
• Assist the startups to clearly define and document marketing objectives and business goals.
• Support analyzing target audiences and identify key competitors.
• Guide the production of market researches, focus groups, surveys, phone or in-person interviews.
• Develop communication strategies that outline competitive advantages, differentiation, and key messaging according to objectives and budget.
• Recommend marketing or campaign initiatives and guide them document the implementation plan.
• Assesst the startup to conduct marketing research to identify industry trends and commercial opportunities.
• Support preparing detailed proposals and marketing plans.
• Give direction to marketing efforts with the most effective methods and tools.
• Monitor marketing projects and analyze results with the startup.

Dr. Nader Ibrahim “Investment & Finance”

Nader Ibrahim is the CEO of EPIC Advisory, Managing Partner in Averroes Ventures and Partner in RSM – Financial Advisory, Egypt, with around 21 years of experience in the field of Finance and Investment. Moreover, he is the Financial Advisor in Technology Innovation and Entrepreneurship Center; a Subsidiary of Information Technology Development Agency, Ministry of Communication and Information Technology, where he advised more than 55 start-up companies. He is also member of Investment CommitteeofMisrLifeInsuranceCompany,Egypt. In addition, he is also Lecturer of Finance and Investment at Nile University, Maastricht School of Management, Victoria University, Switzerland, ESLSCA, Arab Academy for Science & Technology, Executive Education at the American UniversityinCairo,andEgyptianPrivateEquityAssociation“EPEA”.

He holds a Doctorate Degree in Business Administration, with specialization in Finance, fromAinShamsUniversity, September 2012. HeCompletedhisMBA in Banking & Finance at the Maastricht School of Management, the Netherlands in 2004. He Graduated from Faculty of Economics and Political Science, Cairo University,1997withmajorofEconomicsandPoliticalScienceminor.

• Understand startup’s needs through regular interaction and recommend financial solutions accordingly.
• Participate with the startup in budget preparation activities.
• Guiding the team through the process of financial analysis, reporting and management activities to support financial planning.
• Review the accounting procedures and recommend improvements.
• Advice and support the startup to develop and submit annual budget plan and finance plan.
• Help creating and maintaining financial models to achieve set goals.
• Guide and motivate finance teams to enhance productivity and revenue.
• Maintain in-depth knowledge of financial strategies and products.
• Help in valuing the startup and support them prepare all the needed documents and financial statements for any investment opportunity they are approaching.

Mr. Yasser El Ghallab “Digital marketing Consultant”

Yasser Ghallab, a young inspiring and enthusiastic professional; fills the role of Head of Performance Channels, Delivery Hero Middle East (Otlob), and Formally B2B Product Manager at Vodafone. Yasser isn’t only responsible for Digital Marketing, Customer Value management, and Partnerships at Otlob, but he is also an international trainer who trained more than 21 nationalities from more than 4 continents.

Formally, Yasser was leading the business development department and Vodafone International services, and that was the last stop of his journey at Vodafone where he Joined in 2006 as VAS engineer, then promoted to a senior position, then decided to join the marketing team and Online Senior Team leader, and in few years he became B2B Online Products manager.

Yasser believes that people capabilities are infinite, hopes are endless and future can be shaped by youth hands, that makes him always keen to develop younger generations, by either providing them motivational and technical speeches or in his part time job as Tutor at the American University in Cairo (AUC). Even though, Yasser is a family man, Yasser believes that knowledge can only be gained by sharing, that motivated him to join multiple consultancies firms to support startups and businesses to grow; where he made consultancies for more than 30 companies; local and international.

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