Marketing Expert: Led & participated in multiple award winning launch & re-launch campaigns recognized as best-in-class locally (Raya) & internationally (Nestle). Branded & developed a corporate identity (Kandil Steel), a commodity with no natural differentiation and uplifted a real estate brand from a 3rd tier developer to a 2nd tier developer (Misr Italia Properties). Introduced several visibility initiatives to better display & increase awareness of new products & promotions (Nestle). Steered U&As, concept, product, pricing & advertising tests, customer satisfaction, brand funnel, shopper & mystery shopper researches that contributed significantly in formulating strategies. Placed the company 3rd in media share in the real estate sector within a year.

People Leader: Talented team builder that successfully re-structured, motivated, developed & coached several teams adjusting pay, grade & doing job rotations in both a marketing & sales context (contactcars.com, REDCON Properties, Misr Italia Properties & Coca-Cola Aujan). Previous subordinates include Corporate PR Director – Orascom Development, Marketing Director – Gates Development, Digital Marketing Associate Director – Palm Hills, GM Middle East & Africa – Casio; Regional (Egypt & Levant) Brand Manager - Mondelez; Brand Supervisor - Philip Morris; Channel Manager - Beyti; Key Accounts Manager - United Food Industries Saudi Arabia; Key Accounts Manager - Kelloggs; Senior MarCom Team Leader - Vodafone; Senior Marketing Manager & Events Manager - Mountain View, etc.

Results-Driven: Grew (Nestle) beverage category by 112% in Egypt & 86% in North East African region. Enlarged market share (with Raya Telecom) by more than 10% in one year. Increased profitability on beverages portfolio through cutting costs on sachets through optimization initiatives. Reduced account receivables by 50% in first year on the job (Coca-Cola Aujan). Improved marketing spend percentage (to sales) by 30% while increasing & diversifying the marketing activities & reduced CPL by 75% (Misr Italia Properties).

Cost-Conscious Negotiator: Achieved lowest CPP company-wide by more than 50% margin (Nestle). Reduced total retainers’ value spent yet added retainers to cover all key marketing functions (Misr Italia Properties). Sealed Key Accounts contracts at 7% less, while grabbing more benefits (Coca- Cola Aujan).

Sales Professional: Re-directed a team (70 people) to be the highest growth generating contributor in the company (Coca-Cola Aujan). Established solid relationship with accounts that supported distinguished exclusive deals & spaces. Increased percentage contribution of Key Accounts by 64% in two years while reducing trade spend by 22%.

Customer Centric: Supervised the implementation of an application (Misr Italia Properties) to create a sense of community providing news and special benefits/discounts for the owners in properties of the company. Developed a calendar of exquisite gifts, events and activations for the owners to increase their sense of belonging and pride in being part of the entity.

EDUCATION & TRAINING

● MBA, Marketing and International Business, American University in Cairo; High Honors List

● International Advertising Association Diploma, American University in Cairo; High Honors List

● BA, Business Administration, American University in Cairo; Honors List

● Enneagram Certified Trainer, Enneagram Next Level & Enneagram Egypt, Denmark & Egypt, 2023

● Certified Executive Coach, Life Coaching Egypt (LCE), Egypt, 2023

● Neuro Linguistic Programming (NLP) Certified Practitioner, Field of Awakening, Egypt, 2022

● Enneagram Certified Coach, The Change Works & Enneagram Egypt, USA & Egypt, 2022

● Enneagram Certified Typer, Conscious Living Center, USA, 2021

● Enneagram Certified Typer, Enneagram in Business & Enneagram Egypt, USA & Egypt, 2020

● Enneagram Certified Practitioner, Enneagram Egypt, Egypt, 2019

● Enneagram Certified Integral Practitioner, Enneagram Egypt, Egypt, 2019

● Certified Board Member, Egyptian Institute of Directors & Financial Regulatory Authority, Egypt, 2022

● Collaborating for Value: Key Customer Workshop, Coca-Cola Aujan, Dubai, UAE, 2016

● Leadership in Innovation, Nestle, Vevey, Switzerland, 2013

● Value Creation, Nestle Egypt, Cairo, Egypt, 2011

● Advanced Generating Demand, Nestle, Vevey, Switzerland, 2010

● Consumer Insights, Nestle Egypt, Cairo, Egypt, 2008

● Who moved my cheese? Logic, Cairo, Egypt, 2006

● Effective Negotiations Training, Maastricht University, Hague, Netherlands, 1998