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Asmaa is a product leader with 16 years in tech and a decade spent shipping AI-powered solutions and products at scale. She has led product launches from idea to production, such as Vodafone's conversational assistant (TOBi) and Google Gemini in Firebase. Today she's the author of Making AI Work for People book (Wiley) and a Product Advisor for startups and enterprises.
Having been both a founder and a builder, Asmaa knows what early teams face going from prototype to product using AI. She helps technical founders make sharp AI decisions, ship faster, and scale what works.
Scope of Services
1. Business & Startup Assessment
The consultant will:
● Review the startup's business model, products, and growth strategy.
● Assess current technology stack and digital capabilities.
● Understand operational workflows and customer journey.
● Evaluate existing data availability and quality.
● Conduct workshops with founders and key stakeholders.
● Assess AI readiness and scalability potential.
2. AI Opportunity & Use Case Identification
The consultant will:
● Identify AI opportunities across product development, customer experience, marketing & sales, operations, automation, and analytics & reporting.
● Recommend high-impact and cost-effective AI use cases.
● Prioritize opportunities based on business value, technical feasibility, cost, and time-to-market.
● Define measurable success KPIs.
Examples may include AI chatbots and virtual assistants, recommendation engines, predictive analytics, AI-powered content generation, workflow automation, customer segmentation, and AI-enhanced SaaS features.
3. AI Strategy Development
The consultant will:
● Develop an AI strategy aligned with startup growth stages.
● Define short-term and long-term AI priorities.
● Recommend AI architecture and technology stack.
● Evaluate build-vs-buy options for AI solutions.
● Recommend AI vendors, APIs, or platforms where applicable.
● Define data requirements and governance considerations.
● Provide responsible AI and compliance recommendations.
4. Roadmap & MVP Planning
The consultant will:
● Define a phased AI implementation roadmap.
● Recommend AI MVP (Minimum Viable Product) opportunities.
● Define pilot projects and proof-of-concept initiatives.
● Estimate implementation effort, timelines, and budgets.
● Recommend scaling and optimization strategies.
● Support go-to-market alignment for AI-enabled products.
5. Advisory & Investor Readiness Support
The consultant will:
● Support founders with AI positioning and messaging.
● Prepare AI strategy materials for investors or partners.
● Participate in strategic workshops and advisory sessions.
● Provide guidance on AI team structure and hiring needs.
● Support decision-making during early implementation stages.
