Hazem El-Senoussi pursues his passion in helping companies become great in what they do, unleashing their true potential through delivering comprehensive marketing, sales, customer experience, CRM, relevant commercial programs and complementing them with reliable digital tools and platforms.

Sitting on the advisory board for several early stage ventures and SMEs. Hazem is keen about helping entrepreneurs and start-ups grow their businesses by giving regular marketing consultancy, mentorship and advisory at several incubators, accelerators and entrepreneurship forums.

Sitting on the advisory board for several early stage ventures and SMEs. Hazem is keen about helping entrepreneurs and start-ups grow their businesses by giving regular marketing consultancy, mentorship and advisory at several incubators, accelerators and entrepreneurship forums.

Out of many success stories, Hazem built two businesses from scratch and delivered marketing and Sales services to numerous businesses locally and regionally while attracting the best talents and building one of the best working environments and corporate cultures, seen as one of the most powerful change agents within his field.

Training Programs/Workshops Conducted:

● Cambridge IfM Strategic Compass Workshops for StarVenture 2022 & 2023 – EBRD

● Cambridge IfM Strategic Compass Workshops for COP27 Sharm El-Sheikh - EBRD

● Sustainability and Marketing Essentials as part of Youth in Business Program – EBRD

● Market Research for Startups - Central Bank and Mint Incubator Program

● Business Model Canvas - Central Bank and Mint Incubator Program

● Go To Market Strategy - Central Bank and Mint Incubator Program

● Marketing in a Digital Era – EMBA with Nile University

● Digital Marketing Capacity Building for SMEs – EBRD Food Security Program

● Marketing Growth for Digital Banks – Misr Digital Bank with Banque Misr

● Marketing Management – EMBA with Nile University

● Integrated Marketing Communication – Business Administration with Nile University

● Advertising – Business Administration with Nile University

● Go To Market Strategy – FEPS, Mint, and TIEC Incubator Programs

● Sales and Marketing – Chamber of Information Technology (CIT) Incubator Program

● Marketing Strategies, Branding, Engagement & Retention - ICE ALEX Incubator

● Go To Market Framework for ESVs – Start Egypt Incubator managed by Flat6Labs

● Go To Market Strategy Framework – Flat6Labs Accelerator Program

● How to Choose Business Ideas – Knowledge Hub at New Giza University (NGU)

● Go To Market Strategy Framework – EdVenture Incubator

● Marketing Essentials for Micro Businesses – Aghakhan Foundation (Om Habeeba) Aswan

● How to manage businesses during COVID - Aghakhan Foundation (Om Habeeba) Aswan

● Digital Marketing Essentials - Aghakhan Foundation (Om Habeeba) Aswan

● ITAC Commercial Engagement Program – ITAC Program ITIDA

Scope of Expertise:

● Assess and Analyze start-up value proposition together with the business and revenue models

● Advise on the best growth model and strategy for the different type of businesses

● Validate the respective company vision and mission

● Advise on branding, positioning, persona and communication strategy

● Support analyzing target audiences, segmentation and identify key competitors

● Study company profile and operations to understand its marketing needs

● Guide the production of market researches, focus groups, surveys, phone or in-person interviews

● Develop communication strategies that outline competitive advantages, differentiation, and key messaging according to objectives and budget

● Assist the startup to conduct marketing research to identify industry trends and commercial opportunities

● Support preparing detailed proposals and marketing plans

● Give direction to marketing efforts with the most effective methods and tools

● Monitor marketing projects and analyze results with the startup