CREATIVA Incubation Program (CIP)

If you have a business plan or prototype Now you can apply to CREATIVA Incubation program at any time during the year.


Program Objective
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Promote building, nurturing, and growth of pre-seed/seed startups as sustainable businesses with the potential to scale.

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Foster emerging technologies-based innovation to solve market problems/challenges.

Program Funding
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EGP 360K

  • EGP 180K grant
  • EGP 180K worth of dedicated and shared services (mentoring hours/business and technical consulting, dedicated office space, etc.)

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Zero Equity



Program Benefits
BMC: value-proposition and problem-statement validation
 
 
 
Assist startups in validating their value-proposition by analyzing the problem, the solution and its technological viability and potential for commercialization. Aid them to decide whether to pivot or to maintain their current proposition. Assist them in iterating their BMCs to better accommodate changes or new findings.
Market validation
 
 
 
Assist startups in defining their go-to-market, launching their product/service and testing the market.
Startup team development
 
 
 

The founding team should gain fundamental knowledge related to leadership, innovation management, and business essentials suitable to ensure business sustainability and continuity of the startup. Focus should also be drawn to employing new team members by defining a structure and essential functions for the business.

Customer segmentation
 
 
 

Assist startups in analyzing their active customer base and building a user persona; continuing to gain new information about their customers/defining and segmenting their potential customers; and establishing analytics/measurements to evaluate customers' interaction and acceptance levels of the startup's product/service.

Pricing
 
 
 

Assist startups in learning about and applying the different pricing strategies, equations, and matrices as suitable to their unique solution(s). Assist startups in adopting strategies and negotiations related to supply and cost-benefit optimization.

Other business functions: marketing, business development, HR, and PR
 
 
 

Deep-dives into business to help startups adopt from early-on business functions which could lead to success, growth, business continuity, and goals attainment.

Business planning
 
 
 

With the startup, a startup's mentor, and through workshops, work together on validating a startup's business plan and ensure to accommodate all necessary elements which could guide the startup in implementation during and post the incubation program.

Partnerships/Sandbox
 
 
 

Connect the startups with suitable opportunities for business growth including partnerships with varying stakeholders e.g. suppliers, benefactors, co-op services, and potential user-groups. Introduce suitable startups to other ITIDA programs.

Technology-specific expertise
 
 
 

Deep-dives into technology-related knowledge through practical training, experimentation, technical advising, expert consultation, etc. Ensure that almost all efforts were carried out to obtain the success of ICT solution deployment.

By-product innovation
 
 
 

The concept serves as a platform to nurture innovation which stems from available use cases offered by startups or generated throughout the incubation program and attracts the interest of startups or others in a different pool (in hackathons, pre-incubation programs) to take on separately.

Pitch-deck (investment readiness)
 
 
 

With consideration to investment readiness, pitch-deck as a tool should receive considerable attention to ensure its best utilization for a startup's success.

Accounting, financial, and legal soundness.
 
 
 

Ensure that startups are aware of the legal responsibilities associated with launching a startup (different types of companies, requirements for company registration, legal bindingness, tax structures). Assist startups in licensing their businesses, establishing an accounting system, and preparing financial statements.

Sustainable growth
 
 
 

Assist startups in understanding strategies and tactics of sustainable growth to minimize incubator's drop-outs, exist with loss, or marginally profitable startups.

Investment readiness, fundraising
 
 
 

Assist startups to learn in-depth about the investment landscape available to early-stage startups and at later stages in the ecosystem. Equip them with tools, resources, and connections to help them establish an-investment ready company profile.








Timeline
Cohort 1 in April
     
  1. Minya
    Edutech
  2. Beni Suef
    Smart Manufacturing
  3. Fayoum
    Agriculture & Horticulture
  4. Alexandria
    Smart Cities
  5. Port Said
    Transport & Mobility
  6. Benha
    Embedded Systems & Electronics
Cohort 2 in August
     
  1. Aswan
    Travel, Leisure, and Hospitality
  2. Qena
    Retail and E-commerce
  3. Sohag
    Renewable Energies
  4. Mansoura
    Healthcare
  5. Menoufia
    Envirotech
  6. Ismailia
    Sustainable power and utilities industry
All sectors are encouraged to apply.
Preferred sectors in each governorate is a plus.


Applicant Profile and Selection Parameters


Selection Criteria


  • Pre-seed/seed stage.
  • Less than 3 years old, if legally established.
  • Preferably a minimum of 2 founders.
  • Enabled by information and communication technologies, preferably by emerging ones such as AI and metaverse.
  • Pitching deck.
  • Functioning prototype/MVP.
  • Business plan.
  • Preferably having early customers/users/partners/financiers.
  • Preferably working in the preferable sector of the target incubator location.
Applicant Photo

Timeline
Outreach
Duration: One Month
  • Program awareness marketing campaign (localized to the hub, both internal and external).
  • Call for applications.
R1 : April 2024
R2 : Aug 2024
Selection
Duration: One Month
  • Selection and filtration.
  • Interview the shortlisted.
  • Pitching, selection and announcing the accepted startups.
R1 : May 2024
R2 : Sep 2024
Excution
Duration: Nine Months
  • Startup diagnostic assessment
  • Learning, startup milestone and programming development planning.
R1 : June 24 to Feb 25
R2 : Oct 24 to June 25
Showcase
Duration: One Month
  • Demo day/showcase.
  • Investment matching.
  • Exhibition participation.
R1 : March 2025
R2 : July 2025

Milestones and Return Metrics

Startup

  • Product launched and revenue generated.
  • % of increase in customer base.
  • No. of new jobs created.
  • Startup valuation.
  • Investment raised.
  • Revenue.
  • Growth rate.
  • Overseas expansion.
  • Awards.
Milestones Image

After Graduation

  • Yearly evaluation of the above for three years after graduation.


Automatic Percentage Circles
Program Funding
 
25%
Phase 1
45 K
  • After registering the company
  • Providing the MVP
  • Duration: 1-3 Months
 
50%
Phase 2
45 K
  • Attracting new paying customers
  • Duration : 3-6 Months
 
75%
Phase 3
45 K
  • Doubling number of paying Customers and total revenue EGP 90K+
  • Duration : 6-9 Months
 
100%
Phase 4
45 K
  • Total revenue EGP 180K+
  • Duration : 8-9 Months

Operational Model

The program will be running through a collaboration between TIEC and CREATIVA operators

Operational Model
TIEC
  • Program plan, scope, budget framework, co-promotion and governance of the program throughout its different phases.
  • Governance of the pitching process and final selection of accepted candidates.
  • Monitoring the performance of the companies during the implementation of the incubation tier, including assisting the startups' progress prior to transferring any financial installments, as well as at the exit and graduation of incubated startups.
CREATIVA Operators
  • Management and execution of the incubation program in the corresponding governorates, including all  activities starting from promotion till final demo day and follow up with the incubated startups.
Beneficiaries